V A L E R I E CECILIA
an aspiring media practitioner
INCLUSIVE CARNIVAL
Inclusive Carnival was the fruit of a youth-initiated project. All of us hailed from various tertiary institutions to put together a casual, fun platform for people with disabilities in Singapore.
Through this carnival, we hoped to promote inclusiveness and accessibility for people with disabilities in Singapore. We wished for them to push to their fullest potentials and be self reliant and independent.
The above picture was one out of two of our official posters for Inclusive Carnival. As the designer for all marketing collaterals, I implemented our theme colours and eye catching visuals. The end result was a fun, youthful poster with eye-catching visuals.
These were two of the official stickers that I designed for Inclusive Carnival. They were meant to be included inside our goodie bags for our participants.
The left one was our logo, and the right was a visual from the poster that we thought was very appropriate.
Our basic goal of choosing these designs was to be sure that these designs were what youths would put on their belongings.
This was the backdrop I designed for Inclusive Carnival's stage. It uses the same elements and colours as our posters and stickers had. This one was slightly different as it had the sponsors and details for the event day.
The marketing team for Inclusive Carnival consisted of 4 polytechnic students: Vivian (leader), Sun Rai, Phinkeaw and I. Our objectives for our marketing efforts were mainly to promote the carnival to fellow youths in order to encourage them to drop by and support the carnival. Everything we came up with and implemented was done in mind of an inclusive society with youthful entertainment.
While the event eventually did not happen (due to the SG100 Foundation's lower budget), I am proud of the work we have achieved and planned.
Click on the icon below to download a copy of our marketing proposal.